Google Search Console
If the word “Google Webmaster Tools” seems familiar, you may already be familiar with Google Search Console. Because Google Webmaster Tools (GWT) has become such a significant resource for so many people other than webmasters—marketing experts, SEOs, designers, business owners, and app developers, to mention a few—the company chose to rename it in May of 2015 to be more accepting of its varied user base
Let’s start from the beginning if you’re unfamiliar with GWT or Google Search Console. Google Search Console is a free tool that allows you to discover a lot about your website and the people that visit it.
It can help you figure out how many people are visiting your site and how they found it, whether they are using a mobile device or a desktop computer to access it, and which pages on your site are the most popular. It can also assist you in locating and correcting website issues, submitting a sitemap, and creating and verifying a robots.txt file.
Adding and verifying a site in Google Search Console
If this is your first time using Google Search Console, you’ll need to add and verify your site(s) before proceeding. When you add and verify your site in Search Console, you’re proving to Google that you’re the owner, webmaster, or another authorized user of the site. After all, Search Console gives you a wealth of information and insights about the performance of a website.
Google does not want to provide such information to everyone who requests it.
It’s incredibly easy to add a site to Google Search Console. To begin, sign in to your Google Search Console account. You’ll notice a box next to a red button that says “Add Property” once you’ve logged in.
In the box, type the URL of the site you want to add, then click “Add Property.” Your site has now been added to your Google Search Console account!
Following that, you’ll be prompted to authenticate your website. There are a few various approaches you can take. Whether or not you have expertise dealing with HTML will determine which strategy is ideal for you. Whether or not you have permission to upload files to the site, the size of your site, and whether or not you have additional Google products linked to your site are all factors to consider. Don’t worry if this sounds daunting; we’ll walk you through it.
Adding an HTML tag
This type of verification is suitable for users and site owners who have worked with HTML code before. Select “Manage Property,” then “Verify this Property” from the Search Console panel. If the option “HTML Tag” does not appear under “Recommended technique,” go to the “Alternate methods” tab and pick “HTML tag.” This will provide you the HTML code you’ll need to verify your account. To open the code for your site’s homepage, copy the code and paste it into your HTML editor. In the HTML code section, paste the code provided within. It doesn’t matter where the verification code is inserted in respect to the other code if your site already has a meta tag or other code in the area; it just needs to be there.
You can add a Head> section to your site if it doesn’t already exist for the sake of verification.
Save and publish the revised code when you’ve included the verification code, then go to your site’s homepage. View the site’s source code from there. In the Head> section, the verification code should be shown.
Return to Search Console and select “Verify” once you’re confident the code is on your homepage. Google will then look for the verification code in your website’s code. If the code is found, a screen will appear stating that the site has been confirmed. If this is not the case, you will be informed of the faults detected.
Uploading an HTML file
You must be able to upload files to a site’s root directory in order to use this approach.
Select “Manage site,” then “Verify this site” from the Search Console dashboard. If “HTML file upload” isn’t included under “Recommended method,” it should be under “Alternate approach.”
You’ll be prompted to download an HTML file if you choose this option. Then, after downloading, upload it to the designated location. Make no changes to the file’s content or name; the file must remain unchanged. Search Console will be unable to verify the site if it is altered.
Return to Search Console and click “Verify” after the HTML file has been uploaded. You will get a screen stating that the site has been authenticated if everything has been submitted correctly.
Do not delete the HTML file from your site once you’ve used this way to verify it. Your website will become untrustworthy as a result of this.
Verifying via domain name provider
The domain name provider is the firm from which you bought your domain or where you host your website. When you use your domain name provider to verify ownership, it not only verifies that you own the main domain, but also all of the subdomains and subdirectories linked with it. If you have a large website, this is a great alternative.
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